Marketing Professionals

The Five Main Components of a Strategic Brand Communications Plan

Does your brand have a plan? How will your brand communicate with its audience? Who is its audience? What message do you want to deliver? A strategic brand communications plan is an integral part of any branding effort. Integrating a … Continued

Content is King: Inbound Marketing and the New Consumer

The world of marketing and advertising has changed. You’re more likely to fast-forward through TV commercials on your DVR rather than watch them. You’ve probably clicked that little “x” on the digital ad that popped up on your screen while … Continued

Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age

A long time ago, in an office far, far away, marketing and IT departments inhabited very different worlds. In one corner, you had the marketers – the swashbuckling, right-brained Don Draper’s and P.T. Barnum’s of the world. In the other … Continued

Cheers to 5 Years of a Successful Partnership: Les & Charlie

In late 2008, the bottom had fallen out of the economy and two agency owners sat in a hotel bar in Portland trying to convince each other to buy the other out. Charlie Van Vechten was the President of the … Continued

A Look Back: 2014 Social Media Trends for Marketers

It’s no secret that social media has changed the game for marketers. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92 percent of marketers say that social media efforts have generated more exposure for their business. Just … Continued

Importance of Brand in Digital Marketing and SEO

Today – I had the pleasure of speaking at the Customer Engagement World conference in New York City. I presented with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, our strategic partner, on the importance of brand in digital … Continued

The Five Main Components of a Strategic Brand Communications Plan

Content is King: Inbound Marketing and the New Consumer

Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age

Cheers to 5 Years of a Successful Partnership: Les & Charlie

Importance of Brand in Digital Marketing and SEO

Contemporary Jazz: The Increasingly Symbiotic Relationship Between Creative Agencies and Digital Marketers

Brand Loyalty and the New World Order

CUSTOMER INTIMACY VS. OPERATIONS EXCELLENCE: WHY NOT HAVE BOTH?

“ASAP” Means Absolutely Nothing

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