Avoiding Unnecessary Complexities


Since first watching the TED talk by Roman Mars entitled, “Why city flags may be the worst designed thing you’ve never noticed” I’ve been on a mission to avoid unnecessary complexities – not only in my work, but also in my … Continued

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7 Brand Launch Rules For Start Ups


Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is … Continued

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How Design Consistency Builds Brand Recognition.


There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved.  On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case … Continued

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Get the Grease


The old adage “the squeaky wheel gets the grease” is most often used to describe the value of complaining. It conjures images of a cranky old man demanding a new bowl of soup because the temperature is a tad off. … Continued

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