The world of marketing and advertising has changed. You’re more likely to fast-forward through TV commercials on your DVR rather than watch them. You’ve probably clicked that little “x” on the digital ad that popped up on your screen while … Continued
In late 2008, the bottom had fallen out of the economy and two agency owners sat in a hotel bar in Portland trying to convince each other to buy the other out. Charlie Van Vechten was the President of the … Continued
Thanksgiving is meant to be a time of reflection to celebrate the things in life we’re thankful for (and also a time to eat lots of guilt-free food). I have a lot to be thankful for – family, friends, business … Continued
Today – I had the pleasure of speaking at the Customer Engagement World conference in New York City. I presented with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, our strategic partner, on the importance of brand in digital … Continued
Poor Rikk Wilde, AKA “Chevy Guy.” Seconds after the Chevrolet regional manager stumbled through a painfully awkward presentation of the World Series MVP trophy (and plug for the Chevy Colorado) in which he described the Colorado as having “class winning … Continued
One of the most rewarding parts of our work at Jacob Tyler is seeing our clients grow and succeed. As a part of the creative team that helps to shape our clients’ vision and brand, we’re invested in their success. … Continued
Your brand may be “established,” but is it built to last? Brands like Coke, Nike and IBM have long enjoyed “established” status as some of the top brands in the world. But the world is changing, and brands must adapt … Continued
