by Jonathan Marshall
I have been meaning to write about Axe and their hilarious TV spots for a while, but after seeing this commercial that suggests that Axe is so effective that it defies Destiny…. it became my immediate priority.
Ponce, Buenos Aires, (the creative agency responsible for this spot) has been producing quality ads time after time, and their strategy while not complicated- is dead on. FYI to anyone else who is creating an advertising campaign aimed at men, ages 14-24: Want to get young men to buy your product? Make it look like they’ll get laid every time they use it, and you’ll be golden. Men are so simple… BOOM! Marketing professional or not… can’t argue with that rational…
Keep it coming Axe, we like what we see…