Is social media a temporary fad?

by Jonathan Marshall

You will get very different answers depending on who you talk to, but everyone seems to have an opinion on the subject. Some people say that social media is just a fad, anyone working in marketing firms or advertising agencies will say that social media is the biggest shift since the industrial revolution.

Regardless of what anyone says, the numbers don’t lie, and social media is where everyone’s target market is at today. In my opinion, which clearly sides with the advertising gurus, social media is here to stay and it has completely changed the way we communicate – on a global level.

This post isn’t debating it’s use for marketing and advertising, as we are still discovering new tools for those purposes every day, but this video makes a pretty tough argument for social media being an absolute cultural phenomenon. What do you think? Re-tweet and let us know your opinion.