by Jonathan Marshall
LG has started an interesting campaign centered around the host of Actors Studio, James Lipton… and more importantly- his beard.
Who doesn’t love a rugged yet well-groomed beard? I certainly don’t know anyone that doesn’t… People love beards, they are hilarious, and at this creative agency — we definitely love beards. In fact we had a beard contest going for a few weeks, but then stopped when some wimps decided to shave cough cough Cole and Gordon cough cough… but I won’t name names because they are my friends and we still care about them… I guess we kind of have to…
Anywho… LG incorporated quite a bit of social media marketing into this advertising campaign, they created a fan page on Facebook, a twitter handle, and even linked out to a Wikipedia page about “mobile harassment” and “cyber bullying.”… I thought that Wikipedia part was kind of weird… moving on though…
The viral videos encourage users to think about what they are texting before they send their message, saying “Before you text, give it a ponder…” So far the videos have done pretty well — receiving several thousand views in less than two weeks.