Talk about seamless user experience.
Many still wonder why “free” applications can exist. At least that’s what a 5-year-old’s parents thought when he asked for the family iPad’s password. One innocent app install led to hours of “in-app” purchases (the cash-crop of free applications), unbeknownst to Danny, who was only focused on decimating Zombie scum in the popular application Zombies vs. Ninjas. Danny racked up almost $2,500 in charges resupplying his armies to cope with the hoards of enemies… in about 10 minutes.
This, my friends, is the answer to, “How can this company expect to make money if they’re just giving away their product for free?”
Word to parents: be mindful of the way you let your children use your phone, tablet or computer these days. Before Apple or Android offers a helpful solution to this rapid spending (it can only be a matter of time, right?), it’s your responsibility to restrict your digital spend.