NIKE surprises us yet again with a music shoe!!

Okay… Not really. But as usual they did come through with (not surprisingly) a GREAT viral video what makes us all wish we had them. NIKE’s creative agency Wieden and Kennedy’s Tokyo office were at the helm of this global campaign and of course we applaud. Often we tell our clients the importance of video to create viral buzz with their brands and to help increase conversion. At the time of this post, this video has over 780,000 views. Now… I don’t have any conversion data but I am pretty sure they’ve gotten some solid brand recognition 😉

Watch the whole video. Not only is it well directed and produced… it’s also VERY entertaining.