Pathos in advertising

Proctor & Gamble’s 2014 Sochi Olympics ‘Thank You, Mom’ Commercial nails it on the head with an appeal to the audience emotions. I would say it’s the first tear jerker in 2014 for sure. Frankly, I didn’t think it would get any better than the the Apple “Misunderstood” holiday ad that came at us full force starting in early December 2013 (also below). Both Weiden + Kennedy (P&G) and TBWA Worldwide (Apple) deserve a hat’s off and a hardy handshake for making us remember the importance of family, as well as doing a fantastic job of enhancing brand equity for both products lines in such a subtle, yet elegant and emotional way.

Proctor and Gamble Ad

Apple Ad

Ya know we have a Washington advertising office too right?