Pinterest, the 4th most popular social network, aims to spark new relevance to marketers with their announcement of its analytics tools for brands and businesses. This product expansion, which is tailor made to soften their transition into the monetization phase, helps the channel appeal to businesses and marketing firms looking to optimize their efforts and gain clearer perspective on the channel’s ROI.
Companies now have the ability track activity of users who pin posts from their website and monitor their various engagement actions. All this coming on the heels of major updates from Twitter and Facebook who’ve recently ramped up their analytic tracking game.
To get these new features , convert your current Pinterest channel to a Business account and then verify your website domain. It’s as simple as clicking a few buttons and adding a small meta tag to your site. For more about how to get your analytics set up, feel free to drop us a line.