The making of Old Spice's commercial: The Man Your Man Could Smell Like

By Les Kollegian

When I visited the approximate 480 employee staff of Weiden & Kennedy in Portland Oregon last year, I was beyond amazed and in awe of my surroundings there. I mean… they have stadium seating for their meetings. Really?!?! I have 11 people in my small Web design firm. All I could do was think of what their monthly overhead is and I needed aspirin before I left the building.

This Super Bowl commercial written by two talented dudes over there deserves a hand shake and maybe a golf clap. This video below shows the making (it’s 20 min…but totally worth it if you’re into this stuff) and the Director and Actor just did an amazing job. What’s real and what’s CGI? I never would have guessed. See below.