Usability 101: A Lesson in Simplicity… and comedy

When concepting and designing any asset for any campaign, be sure to think about the bottom line, ie: what do you want the consumer to do when they interact with your brand?

People are, generally speaking, simple creatures so- break it down for them. Don’t give their eyes too much to focus on. Be systematic. Be clear. In essence, don’t over complicate and you’ll be just fine. Use the following as an example.