Why Your Daily Routine Kinda Stinks

Coffee. E-mail. Return Calls. To-Do list. Morning meeting.

It’s your routine and you like it. It works. But could it be better? Imagine if you could be more productive. What if you took a moment, and stepped back from working in your routine to work on it instead. Disrupting your daily routine may be exactly what you need to spark innovation.

At Jacob Tyler, as a part of our process for any new project, we hold a Discovery session with our clients. The Discovery helps uncover unique attributes of the organization in order to guide us in our brand strategy. This time, however, we (yes, Jacob Tyler) were our own client. Over our thirteen years in business, Jacob Tyler has conducted over 1000 initial Discovery meetings. In other words, Les Kollegian and Charlie Van Vechten know what to expect when they step into one of these meetings…or so they thought.

Our marketing team paused before entering the ole’ Discovery preparation routine. Instead we asked: How could we disrupt the system in order to drive better results? At Discovery meetings, you expect a typical conference room setting and a question and answer session. You don’t expect music, post-it notes, and laughter.

The purpose of this Jacob Tyler Discovery was to dig deeper into our own brand and finally do for ourselves what we do so well for others. By disrupting our process, the owners and our marketing team discovered quite a bit about the new direction of our brand and the goals this project in just a short meeting. We broke our routine and it felt refreshing. Here’s a peek at how we did it…

The owners entered the conference room to the sound of music. We stood up and jumped right in.

Prior to the meeting we surveyed our agency on our strengths and threw the results on the white board. We then asked the owners to select their own strengths with five post-it note votes.


Then we brought out the markers and asked the owners to circle their vision for Jacob Tyler.

JT Discovery image

This doesn’t look like your typical Discovery meeting. In fact, it looks a little more chaotic, but surprisingly a lot more interesting. Next time you start your morning, or attend another meeting with a grumble, we hope you’ll take the time to get disruptive.