When XTERRA WETSUITS chose us as their agency of record and to be responsible for the development of their 2009 campaign, we were extremely pleased. It seemed to be a great fit. We liked the product, there was an opportunity to be creative and add some energy and excitement to their collateral, and most of all there the challenge of increasing sales.
The XTERRA WETSUITS team had not been used to working with an agency and really wasn’t sure of what to expect…especially if they would see ROI for the dollars they were spending with Jacob Tyler.
One of the first tasks was to create an email campaign (see reduced screen shot below) to increase sales in the off-season. Well…we were extremely excited when after 48 hours of sending the email blast we created, they had already surpassed click through and conversion of any campaign they had done previously.
Why am I writing this? Well..the client was so excited that they sent us video that they had actually filled 2 UPS trucks with product, a particularly remarkable accomplishment in the off-season, furthermore as the email was sent so close to Thanksgiving. We are happy for them and look forward to help build the XTERRA WETSUITS brand big time in 09!
