You're.. kidding right??? Just give me Dentastix…

by Jonathan Marshall

Maybe it’s because Gordon just got a little french bulldog puppy, or maybe it’s because I think this commercial is pretty funny… maybe it’s both. This TV spot is the first of several spots that advertising agency TBWA/Chiat Day has released for Pedigree’s 2010 advertising campaign. TBWA/Chiat Day is one of the largest, and most internationally-recognized creative agencies in the world.

I had no idea that 4/5 dogs over the age of 3 have gum-disease. I did know that tartar build-up can be a contributing factor, but if your dog uses Dentistix from Pedigree, apparently it won’t be a problem.

Also, props toTBWA for really pulling out the big guns with the David Duchovny voice-over…