American Trucker Fans Can Put Themselves in Robb Mariani’s Shoes (Boots)

SAN DIEGO, July 14, 2011 — Jacob Tyler Creative Group, aSan Diego-based brand communications agency, announced today that its client, Milwaukee Motorcycle Clothing Company (MMC) and Robb Mariani, creator, executive producer & host of American Trucker (as seen on the SPEED network), will partner together to make it possible for viewers to identify and purchase the same kind of boots worn by him on the show. Jacob Tyler was chosen to implement the program due to its longstanding relationship with MMC and its ability to creatively present its line of products to current customers. The new partnership illustrates the growing brand recognition MMC is receiving due to the quality of its products. Mariani’s boots will be highlighted on both his website and MMC’s

The idea for the relationship stems from Mariani’s Milwaukee roots and appreciation of the clothing line because he personally enjoys wearing the product on and off the show. “Milwaukee Motorcycle footwear has aggressive styling and durability – like a big rig!” says Mariani. “The apparent inspiration of their products is quite similar to that of what I believe to be the viewers of American Trucker,” adds Mariani.

“This partnership stems from the fact that Robb is first and foremost a fan of our boots,” says Brent Lawrence, CEO of Milwaukee Motorcycle Clothing Company. “We believe in our product and stand by its quality and creativity and know that what we offer is a brand people can get excited about,” adds Lawrence.

“We help our clients to be courageous and creative because we understand the power of brand. By connecting with Robb Mariani, ‘Milwaukee’ is given a rare chance to put themselves front and center with its target market,” says Les Kollegian, CEO of Jacob Tyler.

The program will begin immediately, the first day American Trucker runs for its second season.


About Milwaukee Motorcycle Clothing Company:
Milwaukee Motorcycle Clothing Company was founded on the concept of delivering the best quality leatherwear at an affordable price that is unmatched in quality, construction and price. Its goal is to provide the highest quality clothing and footwear that customers can be proud to show off for years to come. The company stands by every design detail and every single stitch so if a customer is ever unhappy with any aspect of their purchase it will still make it a positive one with its 100% satisfaction guarantee. The company is owned and operated by Carroll Companies, Inc. and has been in business for more than 40 years. For more information visit


About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands that have meaningful and significant value. It does so through its expertise in specific areas of focus including printed collateral, web design and development, product design, online marketing, social media, and reputation management. It has been honored by the Inc. 5000 organization as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, four years in row, and has been the recipient of more than twenty national design and marketing awards. Clients served include Lamkin Golf Grips, Nuvasive Inc,, Four Seasons Hotels, Hubbs Sea World Research Center, Trader Vics, Vitalyte, and Upper Deck. For more information