Award Winning Creative meets Innovative Analytics based Marketing Services and Technology to Increase Services
San Diego, June 22, 2012 – Jacob Tyler, San Diego’s leading full-service brand communications agency, has announced a strategic partnership with online marketing powerhouse, Internet Marketing Inc. (IMI). The announcement increases capabilities for both companies, strengthening and broadening their suite of services while capturing a larger prospective client base through a horizontal integration of services.
Jacob Tyler will utilize IMI’s data-driven integrated online marketing services to provide clients Pay Per Click (PPC) activation, Search Engine Optimization (SEO), and acquisition marketing programs while in turn acting as the creative arm for IMI’s international client portfolio base. IMI’s multi-attribution analytics software generates significantly more trackable and useful SEO results for clients such as the US Army, Hilton Worldwide, and The Food Network.
“Jacob Tyler is thrilled to have chosen a partner for search engine marketing and analytic measurement,” said Les Kollegian, Jacob Tyler CEO and Chief Creative Officer. “This service is going to round out our capabilities and allow us to give our clients the best conversion and follow-up strategy for the services we provide.”
Nearly all analytic solutions provide only last click or “touch” analysis, leading to a majority of online marketers attributing 100 percent of a sale or lead to the last clicked source. In contrast, IMI’s multi-attribution software understands and accounts for the fact that a classic marketing campaign touches potential customers in a number ways over a varied period of time.
IMI’s “digital fingerprint” click-tracking technology does not track cookies that stay on the user’s computer. Instead, this exclusive technology will assist Jacob Tyler in providing measurable ROI for current clients across every facet of theironline marketing strategy. Jacob Tyler’s creative department will develop branding, web design, and provide other creative services for IMI.
“Jacob Tyler President Charles Van Vechten and CEO Les Kollegian have built the best creative agency in San Diego and we are happy to be partners with them,” said Brandon Fishman, CEO of Internet Marketing Inc. “Having their marketing strategy and creative execution at our fingertips will allow for us to further serve our clients and continue to design extremely successful, comprehensive marketing campaigns into the future.”
Internet Marketing Inc. has doubled in size each of the last four years and is one of the fastest growing full serviceInternet marketing agencies in the country with 50 employees in their San Diego, Las Vegas, and Miami offices.
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About Internet Marketing Inc.:
Internet Marketing Inc. specializes in providing results driven integrated online marketing solutions for medium and large businesses across the globe. Companies work with IMI because of their well-respected industry experts that have the talent and creativity to provide businesses with a more sophisticated data-driven approach to online marketing and media.
About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.
For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Tomas Urtasun at 619-233-7778 or email at tomas.urtasun@focuscominc.com.