Advertising Campaign | Jacob Tyler

Next Level Interactive – Trying Something Different

by Jonathan Marshall Charlotte, NC-based advertising agency, BooneOakley uses YouTube’s Video Annotations feature to create an interactive series of videos that serves as the agency’s entire website. On YouTube, the Video Annotations feature allows users to personalize their videos with … Continued

I thought it was just for the Yellow Lines they put on Hash Marks during Football Games

by Jonathan Marshall Tali Krakowsky from Creativity Online wrote an unbelievable blog about augmented reality and how it is helping to blend our physical and digital environments. Augmented reality will quickly become a very effective tool in digital and interactive … Continued

Blurring the Boundaries of our Senses

by Jonathan Marshall We have certain expectations of products and of brands, both natural and conditioned. By breaking traditional aesthetic and behavioral boundaries challenger brands are blending the senses, creating synesthesia-type experiences to stand out and define their difference. This … Continued

If that's what they are all thinking, use it. It works.

by Jonathan Marshall It isn’t a coincidence that more and more companies are using the state of our economy as themes in their advertising campaigns, even if the product or service is completely unrelated. The idea of using recognizable current … Continued

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