Advertising Campaign | Jacob Tyler

Seven and 7 please…

by Jonathan Marshall Headline:“Any drink worth making is worth making sure…” Tagline: “Say Seagram’s and be SURE…” Advertising Creative advertising linking Seagram’s brands with the evolving consumer culture made an enormous contribution to Seagram’s success. Advertising campaigns associated Seagram products … Continued

International Rescue Committee – Haiti

by Jonathan Marshall Advertising agencies like McCann New York and Universal McCann teamed up with others in the ad community to put together this 30-second spot with the International Rescue Committee. The creative agencies hope the video will encourage immediate … Continued

The Power of Seduction… It has Longevity

by Jonathan Marshall Clever, suggestive and knowing… This viral video reminded me of one I saw a few months back where a small cell phone company paid actors to look like tourists and ask passers-by if they could take a … Continued

Sun Newspaper: The UK's Best Handheld

by Jonathan Marshall The Sun Newspaper decided to go with a very unique twist on Apple’s commercials in their latest advertising campaign. In one of their viral videos, they basically used Apple’s personality and recognizable brand traits for the foundation … Continued

Dear Destiny, My Deepest Apologies

by Jonathan Marshall I have been meaning to write about Axe and their hilarious TV spots for a while, but after seeing this commercial that suggests that Axe is so effective that it defies Destiny…. it became my immediate priority. … Continued

Armchair viewing, redefined.

by Jonathan Marshall In its latest outing for Toshiba, Grey London collaborated with The Mill to film “the world’s highest commercial,” shot 98,000 feet above Nevada’s Black Rock desert. To capture the spot’s footage, two Toshiba hi-def IK-HR1S video cameras … Continued

New McDonald's Campaign… Does it Work?

Since you definitely can’t read the small font at the bottom of this first ad, it says, “To get the message out about a McDonald’s free coffee promotion, a common street light was transformed into a giant carafe pouring a … Continued

Communication Breakdown… It's always the Same

by Jonathan Marshall “These must be the creatives – just look at those funky outfits!” Sometimes it’s a battle for the big idea, and sometimes the creatives don’t always see eye to eye with the client… or the budget for … Continued

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