Pathos in advertising
Proctor & Gamble’s 2014 Sochi Olympics ‘Thank You, Mom’ Commercial nails it on the head with an appeal to the audience emotions. I would say it’s the first tear jerker in 2014 for sure.
Read MoreSorry Pat Benatar…Teamwork is a Battlefield: Lessons Learned from Laser Tag
The Jacob Tyler team plays laser tag at ULTRAZONE and learns that their initial instinct to act alone and score the most points was a big mistake.
Read MoreWWRRD: What Would Rick Rubin Do?
San Diego branding agency explores how Rick Rubin’s practices and methods translate to marketing, branding, everyday life.
Read MoreWhy Your Daily Routine Kinda Stinks
You love your daily routine but a disruptive approach may just drive the innovation you’ve been craving.
Read More5 Tips to Think Tank Tuesday
Find out what happens on Tuesdays when Jacob Tyler gets disruptive with brand strategy and throws a project in the Think Tank.
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