Creative Agency | Jacob Tyler

Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age

A long time ago, in an office far, far away, marketing and IT departments inhabited very different worlds. In one corner, you had the marketers – the swashbuckling, right-brained Don Draper’s and P.T. Barnum’s of the world. In the other … Continued

The Delightful Pandering of Honda’s Skeletor Ad

The holidays have come and gone but we thought we’d revisit a campaign that had amazing reach! Everywhere you turn during the holidays, you’re inundated by advertisements for everything from vacuum cleaners to vacation homes. The message is the same: … Continued

Considering the Right Color for Your Brand

If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve been thinking a lot about what your brand will look like – and what it will feel like. In most … Continued

5 Reasons to Conduct a Thorough Discovery Phase for your Website Build

If you’ve ever hired a developer or agency to build your website, you’ve probably been through a “discovery” phase. And if you haven’t, you probably should have been. Building a website without a discovery phase is like building a house … Continued

Cheers to 5 Years of a Successful Partnership: Les & Charlie

In late 2008, the bottom had fallen out of the economy and two agency owners sat in a hotel bar in Portland trying to convince each other to buy the other out. Charlie Van Vechten was the President of the … Continued

Client Spotlight: United Through Reading

Thanksgiving is meant to be a time of reflection to celebrate the things in life we’re thankful for (and also a time to eat lots of guilt-free food). I have a lot to be thankful for – family, friends, business … Continued

65 Fantastic Examples of Responsive Website Design

In my last post, I wrote about the basics of Responsive Web Design. With mobile technology like smartphones and tablets becoming ubiquitous, Responsive Web Design is quickly becoming a “must have” for websites. Implementing responsive design ensures usability on a … Continued

A Look Back: 2014 Social Media Trends for Marketers

It’s no secret that social media has changed the game for marketers. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92 percent of marketers say that social media efforts have generated more exposure for their business. Just … Continued

People, Process and Profit: How to Ensure Success in Business

One of my favorite episodes of South Park aired way back in 1998 during the show’s second season. Titled “Gnomes,” the episode satirizes the ongoing battle between large corporations and Mom and Pop operations. It’s a convention-trashing, often-brilliant, multi-level statement … Continued

Importance of Brand in Digital Marketing and SEO

Today – I had the pleasure of speaking at the Customer Engagement World conference in New York City. I presented with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, our strategic partner, on the importance of brand in digital … Continued

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