Social Media | Jacob Tyler

Sizing up the Social Network Market

In marketing – whether it’s online or off – it’s never a bad idea to “go to the people.” If you can find a venue where lots of your buyers are hanging out, it only stands to reason that you should be there, too.

The biggest argument for using social network marketing as a tool for finding new customers can actually be summed up that simply. Of course, there are other benefits, too, and we touched on some of those in the last section. You should definitely be looking to deepen the ties you have with your existing customers, not to mention improve your search engine positioning… but if you’re like most companies or self-employed professionals, opening new accounts is going to be your biggest concern.

What the Fuss Is Really About: The Three Goals of Social Network Marketing

Social network marketing is the latest craze. You can hardly visit any Internet business site these days without hearing about how it’s a “must have,” “a revolutionary way of finding customers,” or “the next chapter in advertising and public relations.”

But is it?

Creating Synergy in and out of Your Social Networking Campaign

As online marketing terms and phrases go, “synergy” is probably one of the most overused. In fact, those of us in the industry hear it so much that sometimes tends to lose its meaning. Despite that fact, however, it really … Continued

Gatorade Mission Control: The Nerve Center for all Social Media Efforts

It’s no secret that Gatorade has all the advertising dollars in the world to spend on sponsoring top athletes and creating cutting edge, highly visible campaigns that dominate the Sports Drink market. Whether or not they are creating the most … Continued

Re-Inventing the Wheel: Sprint’s HTC EVO 4G Commercial Makes Big Statement

“In 30- and 60-second TV spots, ‘Firsts,’ a voice over underscores the breakthrough nature of Sprint 4G’s roll out by stating that, ‘First resets everything.’ The spot’s visuals showcase a succession of inventions through time — the wheel, the train, … Continued

Interactive Advertising Leaps Forward With ‘Wizardly’ Technology…

MEDIA: Advertisers Find Creative Ways to Extend Their Mobile, Online Reach Marty Graham, a freelance writer for the San Diego Business Journal (SDBJ) and very nice woman I should add, wrote this oddly named article that was published on May … Continued

Going Beyond SEO and Facebook Profiles: 5 Tips for Finding a Workable Web Strategy

By Les Kollegian Jacob Tyler Creative Group jacobtyler.com Of all the Internet marketing trends that have come to light over the past few years – developments like social networking, the rise of mobile devices, content management systems, and so on … Continued

Social Media Revolution: Socialnomics 2.0

For those still wondering if Social Media implementation can help your business, inquire no further. The kind folks at Socialnomics created a followup to their “Social Media ROI” video that we blogged back in February. Once again, we felt compelled … Continued

World's Biggest Signpost

by Jonathan Marshall When people think about navigation, they don’t think about Nokia. So Nokia called for an idea that would not only drive interest into their navigation products, but more importantly, inspire people to start using their services – … Continued

Nolan's Cheddar… SERIOUSLY STRONG

by Jonathan Marshall This video came out a year ago, but we missed it, so we’re bringing it back. It’s a fake TV spot done by British animatronics master John Nolan (the man who worked on Where the Wild Things … Continued

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