It's a Great time to be Digital

by Jonathan Marshall It’s official, digital marketing is no longer considered trial and error. Most marketing experts agree that the effectiveness of traditional marketing will most likely stay the same or decrease over the next few years. What will replace … Continued

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Blurring the Boundaries of our Senses

by Jonathan Marshall We have certain expectations of products and of brands, both natural and conditioned. By breaking traditional aesthetic and behavioral boundaries challenger brands are blending the senses, creating synesthesia-type experiences to stand out and define their difference. This … Continued

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Nike – It's not just about Sports

by Jonathan Marshall Global Brands like Nike often use their enormous reach and influence to educate people about issues like cancer, AIDS, global warming, and many others. Even though the Lance Armstrong Foundation has made huge strides in the fight … Continued

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The Balance and Challenges of SEO Writing

by Jonathan Marshall Matt Tuens from Web Pro News wrote a great blog about SEO (Search Engine Optimization) writing, it’s unique style, and how much the practice has changed in such a short time. SEO writing has only been around … Continued

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Creatives to Know – A Solid Approach

by Jonathan Marshall I found this great interview of Up-and-Coming Creatives featured in the top stories/news section of Creativity Online, a blogosphere featuring the Best in Advertising, Design and Digital Creativity. Katie McCarthy, an Art Director, and Jessica Shank, a … Continued

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