Understanding Web Site Analytics


by Jonathan Marshall Today the JTCG Blog features Manoj Jasra, current director of Internet Marketing Strategies at Shaw Communications Inc. Jasra discusses the importance of incorporating Google analytics into not only your search engine marketing campaign, but your entire website … Continued

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New McDonald's Campaign… Does it Work?


Since you definitely can’t read the small font at the bottom of this first ad, it says, “To get the message out about a McDonald’s free coffee promotion, a common street light was transformed into a giant carafe pouring a … Continued

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The Doghouse.


by Jonathan Marshall Dual-bag vacuum cleaners, gym memberships and mustache waxers… all thoughtless gifts given by boyfriends and husbands to their girlfriends and wives during the holidays that ultimately put them in the Doghouse. With holiday season right around the … Continued

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Apparently As Long As It's Fun…


by Jonathan Marshall To encourage people to take the staircase instead of the escalator, Volkswagen converted a set of steps at the Odenplan subway station in Stockholm into working piano keys. DDB Stockholm, the agency behind the campaign, considers these … Continued

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Nikon gets in your Face…


Perhaps one of the most direct, in-your-face (literally) examples of interactive advertising Nikon has ever pushed. The popular technology-giant received inspiration from our celebrity-glamorized paparazzi culture to launch the brand’s D700 model in Korea. At a heavily-visited subway station in … Continued

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The Client/Agency Relationship Explained…


by Jonathan Marshall Even in today’s fast-paced and always-changing world of advertising, marketing and web design, there is still an old-fashioned and sometimes equally frustrating concept that will never vanish – people communicating with people. The client/agency relationship is a … Continued

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SEO's Role in Web Design


by Jonathan Marshall This morning I read an interesting blog byRebecca Appleton from Search Marketing Standard that discusses search engine optimization’s role in Web Design. Factors such as timing, amount of flash and session ID’s can all have an impact … Continued

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