Summit International Awards chooses Les Kollegian as 2010 Judge for Marketing Effectiveness Awards (MEA)

San Diego, CA – June 30, 2010 – The Summit International Awards “recognize creative excellence in companies with billings under $30 million.” Companies and individuals, from five continents, participate in the award program and the 2010 competition featured entries from more than 50 countries around the globe. Throughout its sixteen-year history, the SIA has established itself as one of the premier arbiters of creative and communication excellence. 

Using both specific and comprehensive evaluative criteria and a blind judging process, its competitions reward only those firms and individuals truly deserving of special recognition. The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector: to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals. Open to all companies worldwide, the Summit MEA is unique because it recognizes effectiveness in advertising that successfully influences the consumer’s knowledge, attitudes and beliefs. 

“We were extremely pleased that Les jumped on board”, said Jocelyn Luciano, executive Director of the Summit International Awards. She then added, “The compilation of top-notch judging teams is one of the most important aspects of our organization’s charge and the caliber of judges is crucial to our on-going success. Mr. Kollegian’s (and Jacob Tyler) involvement in this years competition completely fits the bill.” 

“I have to say that I was honored to be nominated as a judge and more specifically in the Marketing Effectiveness Awards (MEA) competition.” Stated Les Kollegian, he then added “Jacob Tyler is focused on delivering results based design and communications for our clients and MEA awards agencies for the same commitment to brand growth and development. I am thrilled to included and can’t wait to be inspired by some of the great work I will be reviewing.” 


Founded in 2000, Jacob Tyler Creative Group is a full-service brand communication agency composed of talented and experienced marketing, design, and development professionals. Jacob Tyler specializes in brand strategy, identity, print collateral, web design and development, product design, online marketing, and search engine optimization. The company is headed by Les Kollegian and Charlie Van Vechten, and has worked with highly visible clients such as Intel, Lamkin Golf Grips, Qualcomm, Four Seasons Hotels and Resorts, Venetian Hotel Las Vegas, Hubbs-SeaWorld Research Institute, Stroller Strides,, and San Diego Symphony. For more information about Jacob Tyler, including a full list of services, please visit