advertising agency | Jacob Tyler

American Trucker Fans Can Put Themselves in Robb Mariani’s Shoes (Boots)

We were very excited today to announce a relationship we have been working on for months with Robb Mariani to partner with Milwaukee Motorcycle Clothing (MMC – our client) to increase brand awareness of their boots and accessories. Jacob Tyler … Continued

Where Your Target Market Hangs Out and How to Get There

By Nicole Fletcher According to Wikipedia, I am a member of Generation Y, otherwise known as the Millenial Generation. I’ve always been fairly fond of this categorization but in doing more research I found that my co gen-y-ers range in … Continued

A Shout Out to Social Media Skeptics and Cynics

By Nicole Fletcher It truly baffles me how even today, at the end of 2010, people are still completely blind to the wonderful world of social media and the endless list of possibilities this exciting new industry brings. I get … Continued

We are the BEST in Customer Service… No Really… I Swear!!

So…i’ve been visiting a few different prospective and current clients lately and I have been noticing a common theme. They are preaching to me how customer service oriented they are and how that differentiates them as a brand from their … Continued

Finding your Anti-Self: Why finding the "wrong" business partner is the right formula for success.

By Charlie Van Vechten Do you remember the TV show “The Odd Couple”? Well, in a nutshell, that is me and my business partner. In a lot of ways, we are polar opposites. He says I’m anal and meticulous, I … Continued

Sex Sells Baby…Carrots?

If you have not heard already, MDC Partners Agency Crispin Porter & Bogusky is lending a hand to the Carrot industry to launch a $25 million campaign to position baby carrots in “sleek, junk food packaging” in order to boost … Continued

Jumping the Shark, err Raven

As a follow up to our respect for Old Spice’s most recent campaign featuring Isaiah Mustafa, we’ve taken interest in (along with everyone else in the industry) where Weiden and Kennedy’s creative design forces will take the brand next. Problem … Continued

Does Your Creative Agency Care Enough About You?

by Charlie Van Vechten What do you really want from a creative agency? The truthful answer to that question has a lot to do with the future effectiveness of your marketing materials. Let me explain. It has been my experience … Continued

Kotex (can't believe I am saying this) soaks up an award for brilliance!

Advertising on TV has become insanely difficult with the advent of TIVO, DVR, etc.. as consumers are just breezing through the commercials to get to the next segment of “Real Housewives” or whatever else they may be watching. Agencies are … Continued

Re-Inventing the Wheel: Sprint’s HTC EVO 4G Commercial Makes Big Statement

“In 30- and 60-second TV spots, ‘Firsts,’ a voice over underscores the breakthrough nature of Sprint 4G’s roll out by stating that, ‘First resets everything.’ The spot’s visuals showcase a succession of inventions through time — the wheel, the train, … Continued

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