advertising agency | Jacob Tyler

Key Branding Lessons from Security Companies

It’s no secret that home security isn’t the sexiest industry in the world. Homeowners who are in the market for home security are looking for protection, safety and peace of mind. And because home security is founded in the concept of stability, it does not lend itself so well to trendy, eye-catching advertisements.

“ASAP” Means Absolutely Nothing

We all thought ASAP called for immediate action, when really the result was the exact opposite.

Pathos in advertising

Proctor & Gamble’s 2014 Sochi Olympics ‘Thank You, Mom’ Commercial nails it on the head with an appeal to the audience emotions. I would say it’s the first tear jerker in 2014 for sure.

Sorry Pat Benatar…Teamwork is a Battlefield: Lessons Learned from Laser Tag

The Jacob Tyler team plays laser tag at ULTRAZONE and learns that their initial instinct to act alone and score the most points was a big mistake.

2014 Brand Resolutions for Every Company

– Seven tips companies should keep in mind as they prepare for a new year – As we near the end of another year, it’s not only time for companies to reflect on what worked and what didn’t work in … Continued

Why Your Daily Routine Kinda Stinks

You love your daily routine but a disruptive approach may just drive the innovation you’ve been craving.

10 Things for CEOs to Avoid When Growing their Business

By: Les Kollegian, CEO at Jacob Tyler Your company’s growth can feel like a complex equation. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices … Continued

5 Tips to Think Tank Tuesday

Find out what happens on Tuesdays when Jacob Tyler gets disruptive with brand strategy and throws a project in the Think Tank.

DATA NEVER SLEEPS

In every minute of every day, loads of data are being generated. Just how much, you ask? Every minute… YouTube users upload 48 hours of new video Instagram users share 3,600 new photos Brands and organizations on Facebook … Continued

JT Behind the Scenes: A Sneak Peek of Making Melody

Take a behind the scenes look at the brand creation process for Soundcast’s wireless Bluetooth speaker, Melody.

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