Talk | Jacob Tyler

Attention Retailers: Facebook Product Ads Have Arrived

Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While … Continued

Copy That: 9 Essential Copywriting Rules for Brands

No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, … Continued

5 Simple Rules to Create Impactful TV Ads

Every brand wants new customers and will do what it takes to engage them. Though there are now a bevy of mediums through which to advertise, TV remains the most prestigious – and most expensive option. As we saw during the … Continued

Designing Our Life Experiences

Have you ever really thought about how design influences your everyday actions? Most of the time, we’re unaware of the subtle visual queues that guide our daily lives. Whether it’s strategically placed road signs on the freeway, color-coded packaging or … Continued

Emotional Spending: Why Experience Trumps Product

There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer … Continued

Is Your Facebook Ad Relevant? With the Social Network’s New Scoring System, It’s Easy to Tell

More than one billion people use Facebook. Chances are, a large portion of your audience uses the ubiquitous social network too. Just about every brand has a Facebook page (or should), but with the rise of Facebook advertising, more brands … Continued

The Jacob Tyler Super Bowl Ad-wards

It’s that time of year again: the advertising orgy known as the Super Bowl. Each year, brands line up to pay a sum greater than the GDP of the country of Burundi to spend 30 seconds on the world stage … Continued

Going Native

Digital advertising tactics continue to evolve, but there’s one that seems to be growing faster than any other – “native” advertising. Second only to display ads in usage, native advertising was estimated to be a more than $3 billion industry … Continued

User Experience Case Study: JBS International

Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors … Continued

Crashing the Party: How Brands Engaged an Audience of 33 Million at the College Football National Championship

People always want to be invited to the biggest party. The parties with the “In Crowd.” It’s human nature. These days, they call it “FOMO” – Fear of Missing Out. But it’s more than that. It’s the desire to engage … Continued

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