Jacob Tyler meets 619 Vodka


Well… we got the bottle samples back from China and they aren’t quite what we wanted based on our delivered design comps (pictured below). Creating this bottle design has been a somewhat difficult task. We have been through countless bottle … Continued

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America's Favorite Pink Drink Goes Social


By Nicole Fletcher In case you didn’t take my word for it before, social media is a big deal. America’s favorite pink drink Pepto Bismol has jumped on the glorious band wagon along with the rest of the world and has shifted … Continued

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Could SML be the New Pink? Involver thinks so.


By Nicole Fletcher @nicfletch Social Media Director for @jtcg Involver released a new programming language today called Social Markup Language or SML. The language was designed to make it easier and faster for front end developers to produce facebook and … Continued

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Twitter: 140 Characters and One Mission


n some ways, Twitter could be considered the “weakest” of all the major social networking sites, from a marketing perspective, because it allows so little in terms of true communication. Given that most tweets are really just text messages that happened to be posted online, it’s very hard to deliver anything that’s going to compel someone to buy from you or your company.

That’s not to say that there isn’t online marketing value in Twitter, however; just that the mission changes from selling products to spreading awareness.

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