Twitter: 140 Characters and One Mission
n some ways, Twitter could be considered the “weakest” of all the major social networking sites, from a marketing perspective, because it allows so little in terms of true communication. Given that most tweets are really just text messages that happened to be posted online, it’s very hard to deliver anything that’s going to compel someone to buy from you or your company.
That’s not to say that there isn’t online marketing value in Twitter, however; just that the mission changes from selling products to spreading awareness.
Read More