How To Create Engaging Social Media Content


By Nicole Fletcher At the heart of any company’s social media strategy lies content, fresh, engaging, inquisitive and pertinent content. Pretty simple right? You’d think so, but I can’t tell you how many people and brands are involved in social … Continued

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Oreo-e-o, Like, Like, Like


By Nicole Fletcher In watching a recording of a social media conference, I learned some pretty interesting things about Oreo’s social standpoint and some facts that may very well blow your socks off. This conference took place on August 11, … Continued

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Could SML be the New Pink? Involver thinks so.


By Nicole Fletcher @nicfletch Social Media Director for @jtcg Involver released a new programming language today called Social Markup Language or SML. The language was designed to make it easier and faster for front end developers to produce facebook and … Continued

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Facebook Gets a Makeover…Again


By Nicole Fletcher Big news in the Social Media world yesterday when Facebook founder Mark Zuckerberg announced the launch of an interface redesign. This makeover got a spot front and center on 60 Minutes last night with Leslie Stahl…so why … Continued

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Twitter: Don't Care, Won't Care, Why?


By Nicole Fletcher I joined Twitter a while back expecting miracles. This of course was well before I jumped head first into my social media marketing career, but regardless, that’s where most people start. I found my friends through the … Continued

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