Technology | Jacob Tyler

Twitter: Don't Care, Won't Care, Why?

By Nicole Fletcher I joined Twitter a while back expecting miracles. This of course was well before I jumped head first into my social media marketing career, but regardless, that’s where most people start. I found my friends through the … Continued

A Shout Out to Social Media Skeptics and Cynics

By Nicole Fletcher It truly baffles me how even today, at the end of 2010, people are still completely blind to the wonderful world of social media and the endless list of possibilities this exciting new industry brings. I get … Continued

Web 3.0 and blogging at 30,000 feet

By Les Kollegian I know it’s not totally new but I still have to say how incredible it is to be on the internet while flying across the country. I have been working with the internet as a designer, creative … Continued

Extreme Re-Branding: Red Bull Revives Legendary Leap

On August 16, 1960, years before man had walked on the moon, Colonel Joseph Kittinger of the United States Air Force ventured higher into the atmosphere and saw the world like no human had ever before. When the Gondola (carried … Continued

The Man Your Man Could Smell Like Is Back with "Questions"

Fresh off a Grand Prix win in Film from Cannes this past week for the Old Spice spot we posted on back in March, the creative design firm at Weiden and Kennedy released a follow up online this morning. Back … Continued

Nike's 11 Maxims

A company’s core philosophy has the power to influence, inspire, and challenge employees on a daily basis. Nike, being the progressive company they are, employs an emergent strategy, “one that originates in the interaction of an organization with its environment.” … Continued

Sony 3-D TV SPOT Falls “Flat”

In a television commercial spot titled Sony “2-D,” Peyton Manning and Justin Timberlake make another appearance to tout Sony’s prowess in the consumer electronics market. This time, instead of standing before a faux-press conference, the pair are led into Sony’s … Continued

Re-Inventing the Wheel: Sprint’s HTC EVO 4G Commercial Makes Big Statement

“In 30- and 60-second TV spots, ‘Firsts,’ a voice over underscores the breakthrough nature of Sprint 4G’s roll out by stating that, ‘First resets everything.’ The spot’s visuals showcase a succession of inventions through time — the wheel, the train, … Continued

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