iPhones, Droids, iPads, and Apps:


What Next-Generation Mobile Tools Mean for Your Online Marketing Plan By Les Kollegian Jacob Tyler Creative Group jacobtyler.com With more than 50 million iPhones currently in use, Droid quickly approaching a similar number, and over a million iPads sold in … Continued

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Sun Newspaper: The UK's Best Handheld


by Jonathan Marshall The Sun Newspaper decided to go with a very unique twist on Apple’s commercials in their latest advertising campaign. In one of their viral videos, they basically used Apple’s personality and recognizable brand traits for the foundation … Continued

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Armchair viewing, redefined.


by Jonathan Marshall In its latest outing for Toshiba, Grey London collaborated with The Mill to film “the world’s highest commercial,” shot 98,000 feet above Nevada’s Black Rock desert. To capture the spot’s footage, two Toshiba hi-def IK-HR1S video cameras … Continued

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Is social media a temporary fad?


by Jonathan Marshall You will get very different answers depending on who you talk to, but everyone seems to have an opinion on the subject. Some people say that social media is just a fad, anyone working in marketing firms … Continued

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The TRUE Value of Facebook's acquisition of FriendFeed


by Jonathan Marshall FriendFeed, the social-identity hub that quickly stalled after it’s initial launch, has suddenly accepted a friend request from the largest player in social media. Facebook’s acquisition gives consumers, marketing professionals and future social media communities an entirely … Continued

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Smart Trade-Offs in Digital Budgeting


by Jonathan Marshall Robin Niefield from ClickZ hit the nail on the head when she describes budgets in a digital world. Even if we weren’t in a recession, it’s not like businesses have unlimited budgets. And even in sectors like … Continued

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Toyota + Harmony = Effective Campaign


by Jonathan Marshall I have been meaning to talk about this for a while now, but was finally reminded by Michael Sheena of Examiner.com when I read his blog this morning. It was about Toyota’s “Harmony Between Man, Nature and … Continued

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